Built for how organisations actually work.

Custom technology, strategy, and learning that lands in the real world.

What we do

  • ✓Intake
    ✓Plan
    3Live

    Custom software

    Internal tools, workflows, and AI that fit your process. Not generic software you force your team into.

  • Marketing

    Outreach

    Campaign

    Live

    Marketing

    Growth systems, campaigns, and outreach grounded in your market and your data.

  • Learner

    Feedback

    Redo

    Actor

    Trainings · Practice

    Trainings

    Expert theory, live practice with a training actor, and digital follow-up so new behaviour lasts after the session.

  • Learn

    Module

    Software

    Education

    Education

    Trainings for education teams and software for the education sector. Learning and tools that strengthen each other.

Our mission

We connect technology to day-to-day work. That means software in real workflows, learning that turns into practised behaviour, and clearer ways to reach and serve people. Always tailored to your context.

What we stand for

  • Deck

    Software

    Live
    ✓Ship

    Ship the work.

    Strategy only matters when it lands. We build, train, and implement, not decks that sit unused.

  • Together

    A. Jansen · Plan

    In the room with you.

    We work alongside your teams. Partners on outcomes, not vendors who disappear after delivery.

  • Before

    12h

    Measure

    After

    4h

    Live

    Outcomes you can see.

    We tie recommendations to what you can measure: time saved, behaviour that sticks, results that show up in the work.

The people behind SOTAB

Strategy and teaching, technology and digital learning, and live practice with a training actor. One team.

Sinan

Sinan

Strategy, commercial practice & teaching

Sinan comes from commercial practice. He led sales teams for years and also teaches. He moves between the classroom, the boardroom, and the shop floor, and knows what it takes to help people actually get better at their work.

Tasio

Tasio

Technology, data & digital learning

Tasio builds the technology and the digital learning path. He works at the intersection of data, systems, and human behaviour, so software and marketing fit your context, and learning continues after the training ends.

Daisy Hagendoorn
© Ies Kaczmarek

Daisy Hagendoorn

Training actor

Daisy is an actress and theatre maker. She works on stage, television, and film. As a training actor she plays the situations you find hardest: conversations, emotion, and communication, so you can practise until it sticks.

Trusted by

  • Gemeente Rotterdam
  • Plant One
  • PlanetBio
  • MSP Medical
  • ValentineZ
  • Albeda
  • Zadkine
  • ASR
  • Hogeschool Rotterdam
  • Sultan

Let's talk about what you need.