Live actor
Real pushback in conversations that feel like your workday
Trainings
From knowing to doing
Learn from experts, practise with a training actor, and keep going digitally so new behaviour sticks.
What makes it stick
Digital follow-up
Exercises and short learning moments after the room empties
Your scenarios
Built around the situations your team actually faces
Why many trainings do not work
Most trainings fade after a few weeks. Motivation is rarely the problem.
Typical training
Good session. Notes fade. Old habits return.
How we work
Practise, redo, and keep training after the day ends.
How it works
01
Learn
Theory and models from people who know the craft. A framework you can keep using, not loose tips.
02
Practise
A training actor plays the customer, colleague, or employee who makes it hard. Immediate feedback. You redo the conversation.
03
Keep growing
After the training you continue digitally with personal exercises, short learning moments, and simulations.
In the room
Where teams actually practise
Workshops and enablement with education teams. Real rooms, real stakes.
What we train
We tailor every training to your organisation, your roles, and the situations you actually face.
Sales
From first contact to key accounts, including coaching for sales leaders.
We practise with your customers, objections, and price talks.
Focus
- Acquisition
- Discovery
- Objections
- Closing
Difficult conversations
Feedback, clarity under pressure, and conflict that stays workable.
You practise with someone who truly pushes back.
Focus
- Feedback
- Clarity
- Conflict
- Tension
Leadership
Coaching, course-correcting, and presenting with conviction.
Prepare the conversation you would rather postpone.
Focus
- Coaching
- Boundaries
- Presenting
Personal growth
Presence, confidence, and effectiveness that fit your work.
Learning goals and exercises for your situation, not a generic story.
Focus
- Setbacks
- Presence
- Effectiveness
Public sector and care
Citizen, client, and patient conversations under emotion and resistance.
Scenarios from your daily practice.
Focus
- Citizens
- Resistance
- Hard messages
Looking for something else? We bring in the right expert. The approach stays the same.
Choose what fits your team
Three levels of depth — plus labs and specialist tracks when you need them.
Start here
Foundation day
Essential
Intake, interactive theory, exercises, and digital material afterwards. Useful for larger groups that need a shared foundation.
- Theory
- Exercises
- Digital follow-up
Most teams choose this
Live actor practice
Applied
Theory plus live practice with the training actor. Tailored scenarios, immediate feedback, replaying situations, and digital follow-up.
- Theory
- Actor
- Replay
- Follow-up
Go deeper
Multi-week path
Performance Programme
A multi-week path with a baseline, theory, actor practice, personal goals, and a return session. For teams that want lasting change.
- Baseline
- Practice
- Return session
Ongoing and specialist
Recurring practice
Performance Lab
Your team returns periodically to practise: discovery this month, objections next, then negotiation.
- Discovery
- Objections
- Negotiation
Specialist topic
Expert Track
For a specialised topic we bring the right expert. We handle the approach, the practice, and the digital follow-up.
- Expert
- Practice
- Follow-up
The people behind the trainings
Sinan
Commercial practice & teaching
Sinan comes from commercial practice. He worked in sales for years and led sales teams, and he also teaches. He knows the shop floor, the boardroom, and the classroom, and what it takes to help people truly get better.
Tasio
Technology & digital learning
Tasio builds the technology and the digital learning path. He works at the intersection of data, systems, and human behaviour, and makes sure learning continues after the training ends.
© Ies KaczmarekDaisy Hagendoorn
Training actor
Daisy Hagendoorn is an actress and theatre maker who has worked on stage, television, and film. As a training actor she recreates the situations you find hardest, so real you cannot dodge them.
Questions
What does the training actor actually do?
She plays the customer, colleague, or employee who makes the conversation hard, and responds the way people do in real life. You get feedback immediately and can redo the conversation.
What happens after the training day?
You continue on our digital platform with personal exercises, short learning moments, and simulations, so the skill does not stop when the room empties.
Do you train in-company?
Yes. We tailor scenarios to your roles and the situations your team faces. Sessions can run in Dutch or English.
Which format should we choose?
Most teams start with Applied: theory plus live practice and digital follow-up. Essential suits larger groups that need a shared foundation first. Performance Programme is for lasting change over several weeks.
What if our topic is specialised?
For a niche topic we bring in the right expert. The practice with the actor and the digital follow-up stay part of the approach.
Ready to turn knowledge into behaviour?
Tell us where your team gets stuck. We will think with you, with no obligation, about what fits.